Our Leadership
Our leadership team combines decades of experience in marketing, strategy, and innovation for emerging and rural
markets, driving Impact Communications’ mission to new heights. Meet the visionaries and strategists whose expertise and
dedication fuel our commitment to making a difference across India.
Sanjay Kaul
Chairperson, Impact Group |
Sanjay is a trailblazer in India’s rural marketing and technology-led distribution ecosystem. With over two decades of hands-on leadership, he has reshaped how brands engage with Bharat. As the Founder of Impact Communications, Sanjay pioneered the concept of rural activation. Under his vision, Impact became India’s foremost rural engagement agency. His work has helped the country’s biggest brands bridge the rural-urban divide and build lasting connections with India’s next billion consumers.
Whether it’s empowering a small village retailer or building tech platforms that scale across geographies, Sanjay continues to lead from the front—driven by purpose, grounded in insight, and fueled by innovation.
Nidhi Singh
CEO |
With 30 years of experience across marketing, business development, and client engagement, Nidhi Singh is instrumental in shaping Impact Communications’ success. As CEO, she combines a deep understanding of consumer behavior with a passion for growth, building and nurturing key client relationships across sectors. Nidhi’s leadership has driven impactful campaigns for top brands, and her strategic insights continue to guide the agency’s growth and expansion in emerging markets.
Jankana Kaul
Director - Growth and Expansion |
With 15 years of experience in growth strategy and business development, Jankana Kaul is responsible for driving growth and expansion at Impact Communications through new-age service SBUs (Strategic Business Units). As Director of Growth and Expansion, Jankana is focused on evolving our offerings and opening new avenues to help our clients thrive in India’s dynamic emerging markets. Her innovative mindset and expertise in scaling operations add a forward-thinking edge to our leadership team.
Kalpana Raina
COO |
A seasoned strategist with 35 years of experience, Kalpana Raina serves as the Chief Operating Officer (COO) at Impact Communications. With vast expertise spanning both corporate and social sectors, Kalpana is uniquely positioned to oversee operations and design campaigns that balance commercial objectives with social impact. Her deep knowledge of the development sector strengthens Impact Communications’ outreach programs, particularly in government and nonprofit initiatives, ensuring that our work not only reaches but resonates with communities across India.
Pranav Kaul
Director - Tech Innovation & Transformation, Impact Group |
A Computer Science graduate from BITS Pilani with an MS in Business Analytics from University of Texas at Dallas, he previously worked as a Business Intelligence Analyst at Autodesk. At Impact, Pranav drives tech integration, operational efficiency, and business growth. A passionate data enthusiast, he focuses on future-proofing the organization and unlocking new growth opportunities in an evolving digital landscape..
Sanjay Kaul
Nidhi Singh
Jankana Kaul
Kalpana Raina
Pranav Kaul
Meet the Minds Driving Our Success
Ravindran T Nair
Vice President: Business Unit
Ashish Raina
Head: Productions
KAVV Prasad
Asst Director: Logistics Planning
Nisha Gaud
Business Head
Sanjay Mishra
Head - Finance
Abhijit Das
Chief Creative Officer
Jugnu Kaul
Vice President
Juhi Gupta
Head - Planning & Strategy
G. Sateesh
Group Account Director
Shalini
Head, People Management
Subhash Chand
Associate- Creative Director
Sujata
Sr. Group Manager HR (Impact Group)
