Collaborated with the amazing team at Impact Communications who brought this multi- sensory in-store activation to life. As shoppers approach, the FSU plays a pre-recorded jingle triggered by a motion sensor. For an impulse category like packaged croissant, these moments of engagement become critical to drive awareness & consideration.

ITC Lil Big Fantasies programme is a very difficult programme because it evolves lots of technology and creativity, And we were looking for the right partners for this initiative and who better than Impact communication to go to, they are partners with ITC from very long time, Impact dose lots of activations for us, They do all these event flawlessly

Impact Communications working on our Rural project Har Din Behtar are collaborative in their approach. As an agency they have been able to give sharp strategies to achieve our objectives of the project. Their ideation matches the efficiency in handling large scale projects seamlessly on the Ground. The activated rural clusters are showing much higher growth when compared to non-activated clusters.