Welcome to Impact Communications!
We entered the green field of opportunities in rural marketing and promotions in 1999 and are leaping forward as India is waking up to the increasing spending power of consumers beyond metros. We are today a leading consultancy practice delivering communication strategies and implementation facilities beyond urban marketing (For semi-urban and rural markets).
With nearly a decade of direct experience as Strategists, Planners and Implementers, we are assembled with 100+ years cumulative and relevant work experience. Our management includes high level ethical practitioners with superior implementation skills in Below-The-Line Marketing and Promotions. Our expertise lies in our ability to deliver strategic proposals & implement the same as a part of integrated approach. We work with country’s best brands ranging from FMCG, Auto & Lubes, Agri-Products, Finance, Durables, and Telecommunications etc. across various socio- cultural regions of India.
At Impact we believe in Partnership for Sustainability that involves laying and building a foundation for continuous and long lasting relationship. We start with a process of ‘Immersion’ to understand our client’s business, brand and target audience. Drawing from our learning & expertise of executing pan India projects across various sectors, we offer customized solutions delivering our clients attractive ROI(s) in terms of their sales, engagement, communication and brand building objectives.
We are today positioned as the leading Rural Marketing Agency in the country. This is the result of years of hard work, experience & the continued faith that our clients have reposed in our ability to conceptualize cost effective solutions & implement large scale projects across the country. The following differentiates us from the rest:
We have traversed more than 1 Lakh villages & small towns across the country & have conducted activations in more than 16,000 schools across 5 states, 40,000+ Haats & all the major Mandis across the country. We have conceptualized & implemented more than 500 Mela projects across the country. We draw from this enormous knowledge bank of data & experience, the caliber to carry out pan India projects efficiently & effectively.
Strong Operational Support
Great Ideas deliver great results only if executed well. “Operational Support” has a holistic meaning to us and is well practiced within the organization. To us it is the unison of Men, Material & Systems which manifests itself in the superior on ground activations. We have indigenous creative workshops, production/fabrication facilities, seasoned team of expert logistics planners, wholly owned fleet of vans, AV equipments, latest gadgets for monitoring & evaluation etc, which gives us the operational muscle & confidence to execute pan-India projects at an unmatched scale & pace.
Through every step of the process Impact’s team reacted quickly provided options & solutions at short deadlines. The team at Impact is very adept at providing complete solutions to all our requirements...Puneet Dharamsi
RMABG – ICICI Bank Ltd.
Impact communication has made our market penetration plan more effective, dynamic & diversified by helping us tap upcountry areas...Ksitij Raj
Territory Sales Manager
Maruti Udyog Limited Read more ...
Impact is doing good work. Their resources and operational capabilities has given us reason to give new assignments...Pawan Kumar Marella
Brand Manager –Brook Bond Red Label
Impact communications has been our lead rural agency over the last two to three years. The period has seen them developing highly innovative & insightful rural communication programs for brands...Gangdeep . S. Oberoi
Brand Activation – GSK Read more ...